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Reaching people is about timing. Call at the wrong hour and you annoy them. Call once and give up, and you miss most of them. A campaign gives you three dials for this, and each has its own page.

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The hours: the calling window

The days and hours you’re allowed to dial, like Monday to Friday, 9am to 5pm. Split days, overnight windows and a choice of whose clock they run on. Plus AI After Hours, where the AI only calls in the gaps around your human team.

Calling window

Standard vs AI After Hours, what happens to a lead that arrives after hours, and whose clock the window runs on.

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The mode: how you dial

The dialing setting decides what happens the moment a lead enters the campaign. Speed to lead is about being fast. Power dialer is about being thorough. Most people run both together.

Speed to lead and power dialer

Every setting behind the first call: delays, double dial, callbacks, and what happens outside the window.

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The rhythm: the cadence

If someone doesn’t pick up, you don’t stop after one ring. The cadence is your retry rhythm: how many times a day you try, on which days, and how far apart, plus the texts and tags that go with each step.

Cadences, steps and the queue

How steps are built, how to edit a cadence safely while leads are in it, and how to see where every lead is waiting.
Persistence wins, but there’s a line. A few well spaced tries over a few days beats hammering someone six times in one afternoon. Space your attempts out.

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In the API

All three live on the campaign and are set with Update campaign: callingWindow for the hours, dialing for the mode, and config.cadenceId for the rhythm. The cadence’s steps are edited with the same call, under calling.cadence.