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Importing existing leads is a capability of outbound campaigns. It brings eligible contacts already in your CRM into the campaign’s call list. It is not available for inbound or confirmation campaigns. An outbound campaign’s current trigger enrols someone when an entry tag is applied. Contacts who already carried that tag before the campaign existed need importing to join it. The import uses the campaign’s entry and exclusion tags to decide who is eligible. Contacts tagged before the campaign went live are not called at launch, while a contact tagged after launch goes straight onto the call list. Import leads brings the earlier contacts onto the list, one after another. Contacts tagged before the campaign went live are not called at launch, while a contact tagged after launch goes straight onto the call list. Import leads brings the earlier contacts onto the list, one after another.

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Preview, then decide

1

You get the real count first

“That would import 340 contacts that carry booked-call and none of your exclusion tags.” Nothing is enrolled at this stage.
2

The count is the question

340 is a campaign. 12,000 is a phone bill and a lot of surprised people, and it almost always means the tag is broader than you thought.
The preview is not a formality. It is the only cheap moment to notice that a tag you thought meant “booked a call this month” actually means “has ever booked a call”.
If the preview comes back zero, the tag on your contacts is almost certainly not the tag on your campaign. Check the campaign’s active tags against the tag as it is actually spelled in HighLevel. Capital letters do not matter, but a different word or a missing one does. A contact needs every active tag to match.

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What happens to them

Imported leads join the dialing pipeline. On a campaign with speed to lead they get its first call, then the cadence if it has one; on a power-dialer campaign they start the cadence at its first step. Everything waits for the calling window, and the calls are spaced out rather than placed all at once. The campaign has to be live to import.

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In the API