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Your contacts arrive carrying answers: what they enquired about, what they said on the form, what a survey captured. The agent can use all of it. The whole trick is one distinction.

Context, not a placeholder

A CRM field is context the agent reasons with, not a slot it reads out. Even when you want the field mentioned in the opening line, you do not write the token into the spoken line. You put the token in the # Context section, and then write the step as an instruction about behaviour.
The version on the right breaks in two ways. When the field is filled it sounds like a database being read aloud. When it is empty it is worse: the agent says the raw token, or says “not on file”, to a real person. The version on the left handles both, because you told it what to do rather than what to say.

Missing values

Blank, (not on file), and an unresolved {{field_name}} all mean the same thing: missing. Every step that uses a field needs the other branch written. And when a value is missing, the agent should just ask, the way a person would. Not “I don’t have your weight goal on file”, not “the form didn’t capture that”, not “the CRM says nothing here”. Those phrases tell the lead they are a row in a database. “What result were you hoping for?” gets the same answer and sounds like a conversation.
If you actually want the system named (“I can see from your form that…”), that is a fine choice and you can ask for it. It just should not be the default, which is why it is written the other way round.

Custom fields versus custom values

Two different things with confusingly similar names. Custom values are constants, so use them for stable facts: the office name, a standing policy, a pricing note, a link. They are not per lead answers and will be identical on every call. Take the exact token from the variables list rather than guessing at the spelling, because a token that does not resolve is a token the agent may say out loud. When you select a linked project under a master agent, the chatbot reads that project’s CRM fields and custom values. The script remains shared across the linked projects, so adding a context field changes the shared script. Keep the missing-value instructions above for projects where that field is unavailable.

Where this sits

Pulling a person’s details into the opening is covered on What your agent says. This page is about the fields underneath it: choosing which ones travel with the call, and writing steps that survive an empty one.

In the API