> ## Documentation Index
> Fetch the complete documentation index at: https://docs.teamfollowup.ai/llms.txt
> Use this file to discover all available pages before exploring further.

> ## Agent Instructions
> Use the public API base URL: https://api.teamfollowup.ai/api.
> Authenticate public API requests with Authorization: Bearer YOUR_API_KEY.
> Use product-owned terms: agents, campaigns, projects (GoHighLevel sub-accounts), contacts, calls, outcomes, skills, cadences, phone numbers.
> Scope requests by locationId rather than projectName.
> Read the guide linked from each API reference group before recommending an endpoint.

# Analytics and performance

> Read call, booking and transfer results in the correct project and date range.

Analytics helps you understand call activity, bookings and transfers. Start
with the project and date range you want to review.

## Compare like with like

Use the same period and group of contacts when comparing results. The
dashboard shows two booking figures: **Lead to Booked** divides bookings by
leads, and **Appts / Conv (%)** divides them by conversations, answered calls
over 30 seconds. Check which one you are reading before drawing a conclusion.
See [Metrics and how they are calculated](/analytics/overview#the-rates).

If a result looks surprising, open the [individual calls](/concepts/call-history)
to see what happened during those conversations.

## Understand missing results

An empty period can mean there was no recorded activity. Missing or unavailable
data does not establish that a campaign produced zero results.

[Internal-contact settings](/concepts/contacts) can affect which calls appear in
reporting. Use the relevant Agent, Campaign or Power Dialer settings to change
future behavior; viewing a report does not change a campaign.

## In the API

* [Get analytics summary](/api-reference/analytics/get-analytics-summary) for the totals in a project and date range
* [Get booking rate by project](/api-reference/analytics/get-booking-rate-by-project) and [Get transfer rate by project](/api-reference/analytics/get-transfer-rate-by-project) for the comparison across projects
* [List calls](/api-reference/calls/list-calls) for the individual calls behind a number